Amyr Rocha Lima Wins Champion of Advice Award 2025

Strategic Wealth Partners

2 min read

We’re proud to share that our Managing Director, Amyr Rocha Lima, has been named the Champion of Advice at the Professional Adviser Awards 2025.

This award celebrates individuals who are blazing a trail of best practice across the financial planning profession – and we’re delighted to see Amyr’s work and values recognised in this way.

Reflecting on the award, Amyr said:

"For me, financial planning has always been about people, not just portfolios. It’s about listening, guiding, and helping clients live the lives they’ve worked so hard to build. That’s what truly matters. To have my peers and the judges recognise this – acknowledging the commitment to the principles of financial planning and client wellbeing – is the cherry on top."

At Strategic Wealth Partners, we see this as a wonderful reflection of Amyr’s values and the client-first approach we bring to everything we do. Congratulations, Amyr – and thank you for continuing to lead by example.

For a more detailed discussion on this topic, please feel free to contact us. Our team are always available to answer your questions and to help you with any of your financial planning needs. Here’s what we offer: A cup of coffee… and a second opinion.

Amyr Rocha Lima MSc CFP Chartered Financial Planner Professional Adviser Champion of Advice Award
Amyr Rocha Lima MSc CFP Chartered Financial Planner Professional Adviser Champion of Advice Award

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Mark & David Client Stories Chartered Financial Planner Strategic Wealth Partners
Mark & David Client Stories Chartered Financial Planner Strategic Wealth Partners

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Steve & Liz Client Stories Chartered Financial Planner Strategic Wealth Partners
Steve & Liz Client Stories Chartered Financial Planner Strategic Wealth Partners

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Anne Client Stories Chartered Financial Planner Strategic Wealth Partners
Anne Client Stories Chartered Financial Planner Strategic Wealth Partners

"Working with them on my long-term financial plan has been a source of comfort since my husband's passing."

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